Guest Blogging

 Day 7: 

Have you considered guest blogging but don’t know where to begin? The first step is to determine what you want to accomplish.

What is your goal?

  1. Do you have expertise in an area and want to share it?
  2. Do you want to create more traffic to your blog or increase followers?
  3. Want to see an increase in backlinks to your content?
  4. Or, establish yourself as an authority?

Where to Find Guest Blogging Opportunities:

Once you know your motivations, it’s time to find the opportunities, and there are many.

  1. Begin with a simple keyword search for “guest post” on Google, Twitter, or preferred search engine.
  2. Utilize the connections you’ve already established – favorite blogs or other social networking sites.
  3. Look for blogs that best match your area of interest or expertise, have engaged readers, and is active on social networks.
  4. Check out sites like Contently, Huffington Post, or Angie’s Diary.

Things to do before pitching a guest post:

  1. Familiarize yourself with the blog; it’s content and readership.
  2. Have guest posts been featured before?
  3. Who were the guest bloggers? Authors? Other bloggers? Freelancers? Read their bios and get to know them.
  4. How did the guest post do? Was there a lot of reader engagement?
  5. Become a familiar face in the blogging community.

When to pitch:

  1. When someone mentions your blog on, Twitter, LinkedIn, Facebook, or Google.
  2. When a blogger advertises, they are seeking guest posts.
  3. When a guest post is featured on another blog.

How to Pitch:

  1. Read the guidelines.
  2. Introduce yourself. Craft a guest post bio and include links back to your blog or author websites that show your work.
  3. As with any pitch, personalize your email.
  4. Explain what you can offer in a guest post.
  5. Provide links to your blog and other sites on which you have published.
  6. Format your guest post the same as the site in which you are submitting.
  7. Provide valuable and relatable information.
  8. Do not self-promote except within the author bio.
  9. Utilize internal links to some of the owner’s posts.
  10. Create a call to action for comments.

Want to know more about guest blogging? Check out these resources.

 Guest Blogging Opportunities:

Does guest blogging interest you? Have you been a featured guest blogger in the past?

I’d love to hear your comments. Talk to me. Tell me your story and look for me on Facebook at SheilaMGood,  PinterestBloglovinTwitter@sheilagood, and Contently.

 

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You Asked: SEO, What is it, and How Do I Use it ?

Welcome to another, You Asked, the Experts Answer, segment. This week ‘s question is:  SEO, what is it, and how do I use it?

For those of you who are as confused, as I am most of the time about SEO, I’ll try to make this easy to understand. First off, if you have a WordPress blog, they take care of all the technical stuff related to SEO.

What is SEO?  The acronym stands for Search Engine Optimisation.

“… the name given to activity that attempts to improve search engine rankings.”  In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages. In simple terms, your web pages have the potential to rank in Google™ so long as other web pages link to them.” Redevolution.com 

Why is  SEO so important?   Simply put, SEO is a way for your website/blog to be found in search engines  from relevant keywords or phrases.

What are Keywords? Keywords are words or phrases that your target audience might use when searching for your site. Example: if I want to find information on iCloud. I might type into Google, “Tips on using iCloud.”

SEO and keywords are nothing more than how we find things, information, or websites on the internet.  Knowing that, we certainly want our website or blog discoverable.

And the more often your page is found or linked to by someone else, the higher your website is ranked by Google. The higher the rank, the more Page Authority Google gives your site.

What is Page Authority?

“Higher page authority means greater chances of your page showing up on search engines, and that your page will be placed closer to the top of the search results. Note that page authority is related to the pages within sites, not the site itself.” Drumbeatmarketing.net

Images can give your blog/website a big boost in rankings as well,  but you have to label them correctly. Google doesn’t know an image is about the Eiffel Tower unless you provide a clue. ie. the image name, the URL of the image, or using a keyword to tag  the image.

WordPress handles the technical aspect, but it’s up to you to choose the right keywords and phrases. The good thing about that is you can search for trending keywords or even tags  right in your WordPress Reader.

Like everything else, there is a knack to using keywords:

  • Use some broad words: ie. Dogs
  • Then get specific: Bichon Frise’
  • Don’t overdo it.
  • Don’t use the same word, repeatedly.

Want more Information? Check out the following articles and always remember WordPress support is always available.

  1. SEO and Your Blog
  2. WordPress Support
  3. You Can Optimize Your WordPress Blog, It’s Easy!
  4. Beginner WordPress SEO (Part 1): How to Optimize Your Blog Posts.
  5. How to Use Keywords: 4 solid Tips for Building Your WordPress Blog Traffic.
  6. WordPress Reader (searching keywords).

So, before you write your next post, check out what’s trending.

I’d love to hear your comments. Talk to me. Tell me your story. And as always, you can follow me on Facebook at SheilaMGood, PinterestBloglovinTwitter@sheilagood, and Contently.